five keys to internet business

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1. Individualized Service Offerings: Value Added for the Customer e-business enables companies not only to offer a large variety of products in mass markets, but, in addition, to personalize the sales environment and processes in such a way that they offer the customer decisive value added compared to the traditional buying process.

2. Process Design in e-business: Centered Around the Customer Customer-orientation is the key to success in e-business. The implementation of customer-orientation requires end-to-end processes, which differ markedly from those in the real world. The process design must ensure a smooth interaction of software interfaces (Website) and of processes arranged upstream and downstream.

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3. 1-to-1 Marketing: Personal Touch in Mass Marketing e-business allows you to systematically attract customers in a mass market with the help of a product/ service suite tailored to individual needs. 1-to-1 marketing utilizes personal customer information for the benefit of both sides.

4. Community Building: Customer Retention through Networking e-business provides the means for customers to network among themselves. Establishing a community which is functioning around one's own brand generates enormous value-added. Moreover, the market position is very difficult to attack. So far, few established players have successfully encouraged a strong community.

5. HR-Strategy: Management of the No. 1 Bottleneck For established companies, recruiting and retaining capable staff becomes bottleneck factor number 1 in the expansion of their e-business activities. Innovative people strategies are therefore a key to success. Looking at the example of Intel, it becomes clear how flat hierarchies, high team orientation, genuine delegation of responsibility and attractive incentive schemes can be integrated into a future-orientated corporate culture.